Well Me Jobs what have you pulled out from your bottomless sleeve this year? Well we have a 3G iPhone complete with GPS so instead of going out and buying an inferior Tom Tom just get one of these. So there really isn't much to say but it is going to be about £100 which is much cheaper than the slower and much inferior first generation iPhone.
Furthermore this time round companies providing mobile phone plans will be allowed to subsidise the costs of the phone but this will be accompanied by expensive plans (in the US they are £15 - $30) while here the costs of the plans will probably be double. I have not seen the new iPhone yet but will do soon.